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Encompass Supply, a growing Mid-Atlantic electrical supply company, selected us to overhaul their corporate branding in 2015. I began with the development of a new logo—a substantial graphic font with a modern twist that includes a stylized light bulb. The brand is reinforced by the graphic element of the dimensional electrical plug. Using additional trompe l’oeil effects of shading and dimension throughout the website solidifies the overall branding concept of light. The tagline further positions the company with it's most important consumer asset—great customer service.


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