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McDonald’s® requested a Press Kit to launch Serving a Quality Meal Every TimeTMa public relations campaign designed to promote the characteristically wholesome ingredients in their menu items. Internally, I used the word “fresh” to describe the project and used it on the 2-pocket-folder cover to help position the campaign. To reinforce the message I chose a palette in shades of green and silhouetted product and ingredient beauty-shot inserts to create a crisp, healthful looking package.

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